About
A studio between Cairo and the Gulf
Mada started in a small Zamalek flat with a simple idea: Arabic brands deserve an identity drawn in Arabic first, not a translation of an English logo.
Over time our clients in Riyadh, Dubai and Kuwait felt closer than the distance suggests, so we set our work week to the Gulf’s rhythm and brought design and engineering into one team, so nothing gets lost between the two.
We are still small on purpose: we take on a limited number of projects each season and give each one the time and attention it needs.
- Founded
- 2017
- Based in
- Zamalek, Cairo
- Working with
- Saudi Arabia, UAE, Kuwait and Egypt
- Languages
- Arabic, English
Studio milestones
-
2017
Starting out in Zamalek
A small identity studio working with local brands in Cairo.
-
2019
Our first Riyadh project
A full identity for a Saudi coffee brand opened the door to the Gulf.
-
2021
An engineering team
We added product design and web and app development under the same roof.
-
2024
A Gulf work week
We moved to a Sunday–Thursday week to stay closer to our Gulf clients.
Let’s make something worth keeping
Send us a short brief and we’ll find a time for an intro call.